Thursday, July 15, 2004

Deception in advertising

This is about the Miller beer ads, not John Kerry.

Miller Lite is targeting Bud Light and using a taste test by the Institute of Perception (whatever that is) that found that Miller Lite had MORE flavor and MORE taste than Bud. But the tests explicitly did NOT seek a preference. Thus, a strong odor of gym sock with the mighty aftertaste of skunk urine will mean that beer 1 has more taste than beer 2, but likely won't taste better.

Deceptive advertising. It's in the Miller ads. I'll let you look for it in the Kerry spots.

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